Development Status of Maternal and Infant Products

Industry policy background

In recent years, many government departments in China have successively issued policies to support and regulate the development of the maternal and infant e-commerce industry. In addition to the increasingly strict requirements for the standardization of maternal and infant products, the content also involves the development of maternal and infant e-commerce technology routes, maternal and infant e-commerce Development goals, application and promotion of maternal and child e-commerce, etc. The attention paid to the mother-infant group is evident.

Industry Development Status

1. The number of maternal and infant e-commerce users is huge

From the perspective of the number of users, from 2013 to 2020, the number of users related to maternal and infant e-commerce in my country has shown an upward trend year by year. In 2020, the number of users of maternal and infant e-commerce in my country will exceed 200 million.

2. The penetration rate of maternal and infant e-commerce is high and the scale is growing rapidly

In recent years, with the liberalization of my country's fertility policy and the growing maturity of e-commerce platforms, the demand for my country's maternal and infant e-commerce market has continued to maintain rapid growth. In addition, the penetration rate of my country's maternal and child e-commerce has also increased year by year. In 2020, the penetration rate of maternal and infant e-commerce in my country was 27.5%, an increase of 21.5 percentage points compared with 6.0% in 2013, indicating that the online sales of maternal and infant products in my country has expanded year by year.

3. The volume of cross-border e-commerce for mothers and babies is increasing year by year

In 2020, the proportion of cross-border e-commerce in my country will exceed 30%. The total import and export volume of my country's maternal and infant products and the proportion of my country's cross-border e-commerce are used to estimate the market size of my country's maternal and infant cross-border e-commerce. From 2017 to 2020, the market size of my country's maternal and infant cross-border e-commerce has increased year by year. In 2020, the market size of my country's maternal and infant cross-border e-commerce will exceed 10 billion yuan.