do you know the consumption view of post-90s and post-95s in maternity and baby?

At present, the new generation of post-90s and post-95s is becoming the main force of maternal and infant parenting. New lifestyles and new consumption concepts are reshaping the market. Individualized and diversified needs continue to burst, which together create today's new consumption era. Being keen on young people means being in awe of new markets. Stratification, love to taste new things, embrace domestic products, more sinking, more independent, and more love for yourself are becoming the new group characteristics of post-90s mothers. At the same time, maternal and infant consumption tends to be specialized, high-quality and individualized. In addition, the changes in the family structure of mothers and infants and the upgrading of consumer demand have had a huge impact on the market capacity of mothers and infants. Domestic products, pan-family consumption, middle-aged children, sub-categories and other industries have continued to grow.

Main features of post-90s and post-95s consumption view:

1. Fine and diverse. Post-95 mothers are more concerned about pregnancy comfort, postpartum breastfeeding, smart feeding, daily travel, baby care, and sleep health than pre-95 mothers, which also drives the growth of related categories.

2. High-end quality. With the comprehensive rise of the quality revolution, the post-90s generations are making less and less compromises on products. They are pursuing a more stable quality foundation, better materials and craftsmanship, healthier and safer, better product experience, and accelerating category innovation.

3. Scientific peace of mind. The post-90s generation, known for their learning parents, advocates scientific raising of babies, and their professionalism in shopping has also increased rapidly. Regardless of food, clothing, housing, and transportation, nothing can impress mothers more than safety, especially the safety of baby food is much higher than other categories. In addition, exclusive subdivision products such as sensitive muscle diapers and sensitive skin care products are also accelerating the rise.

4. Early adopters and curiosity. Young people who have grown up in a favorable socio-economic environment are exposed to diverse information and have a brand mentality that is different from the past—easy to be planted and willing to try new things. They are new Internet celebrities, niche products and new trends for mothers and babies. Pay more attention to and accelerate the refurbishment of non-rigid demand.

5. Personality of appearance. In addition to paying attention to quality, post-90s and post-95s mothers also pay attention to vision and perception, and are more interested in IP cooperation products, hoping to decorate their parenting life with individual design elements.

6. Health and pleasure. Different from other intergenerational mothers, the new generation of mothers now increasingly emphasize caring for their babies and paying attention to their own needs, and they are gradually tilting towards themselves in the process of maternal and child consumption.