Do you know the trend of Maternity and Baby Market ?

With the accelerated iteration of consumption, we see that stratification, early adopters, embrace of domestic products, more sinking, more independent, and more loving oneself have become the distinguishing characteristics of the current post-90s/95 mothers. The second-child mothers also have typical characteristics of the new population, and they do not think that the experience of the first-child solidifies their understanding of the product.

From the perspective of goods, domestic products, pan-family consumption, middle-aged children, and subdivision are also very important. Among them, domestic milk powder continues to explode with high potential, and consumption of other categories is gradually shifting to domestic brands; pan-family consumer demand is strong. In addition to maternal and child products, young mothers also pay attention to financial insurance, electrical furniture, sports and fitness, etc.; Zhongdatong With the rise of consumption, categories such as children's fans, older children's clothing, children's drinking cups, and school-age children's care products are growing rapidly; the diverse needs of users are being tapped, and sub-categories such as complementary snacks, condiments, and children's smart toys have grown considerably. For the opportunities surrounding these categories, experience is more scarce than functions, and personality is scarce than experience.

At the same time, consumption continues to upgrade and the stratification is obvious. Branding is accelerating, and the unit price of high customers is increasing gratifyingly. High customer orders not only refer to the price, but also include the value and mind of the brand. In addition, from a single category to multiple categories, from a single product to a solution, it is also a relatively obvious trend.

Speaking of new scenarios, the summary is that online differentiation is accelerating, and offline integration is accelerating. It is worth noting that the practitioners are getting younger and younger, and the philosophy and selection logic of the post-90s mother and baby store are undergoing tremendous changes. This is also a huge butterfly effect. Based on the changes in the people and goods market, we see that changes in consumer demand give opportunities for the birth of brands, and changes in consumer scenes give opportunities for brand breakthroughs.

Regardless of whether it is brand or channel, the upstream and downstream of the maternal and infant industry are accelerating to concentrate on the head. The competition has moved to a more advanced dimension. If you have only one traffic capacity, it is not enough to support the development of your business.